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Year13 survey finds 43% of Gen Z audiences never engage with traditional print media

Year13 survey finds 43% of Gen Z audiences never engage with traditional print media
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Are Media's acquisition of Ovato Retail Distribution not opposed by the ACCC


Are Media’s acquisition of Ovato Retail Distribution not opposed by the ACCC
July 29, 2021 10:14
The Australian Competition and Consumer Commission (ACCC) will not oppose the proposed acquisition of Ovato Retail Distribution (ORD) by Are Media (formerly Bauer Media).
Are Media publishes titles such as The Australian Women’s Weekly, New Idea and Gourmet Traveller. ORD is Australia’s largest distributor of magazines to retailers (including newsagents, supermarkets and convenience stores), and is a subsidiary of Ovato Limited, a printer, distributor and marketer.
When gathering industry feedback, the ACCC was told that many magazine publishers consider that ORD is their only viable option for national distribution of time-sensitive publications to retailers. ....

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Are Media wants women to 'escape to their magazine happy place' with new campaign


July 15, 2021 9:44
Women are being encouraged to forget the chaos of everyday life by soaking up their favourite magazine, in a new integrated campaign from Are Media produced by Seven’s Red Engine.
Based on insights from its Magic of Magazines research, the campaign illustrates how magazines are one of the favourite ways for women to escape.
The 30-second spot shows how women are entertained, inspired and deeply engaged when they are immersed with a magazine.
Are Media’s Magic of Magazines consumer survey found that 72% of women love the feeling of holding a magazine, with 65% finding magazines completely absorbing.
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Prime Creative Media acquires Trader Industry group of titles from Are Media


Prime Creative Media acquires Trader Industry group of titles from Are Media
July 9, 2021 10:40
Prime Creative Media has acquired the Trader Industry group of titles from Are Media (formerly Bauer Media and Pacific Magazines).
The sale will see 11 separate mastheads and digital platforms covering transport, civil construction and agriculture transferred to the Australian-owned B2B publisher.
Prime Creative Media acquires Trader Industry group of titles from Are Media
Prime Creative Media CEO John Murphy said the acquisition is an important step in supporting “vital industries”, by ensuring leading publications continue into the future.
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“Having a variety of print and digital publications, owned by Australian companies, is critical to maintaining a diverse media landscape,” Murphy said. ....

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Final week to submit entries to Mumbrella Publish Awards 2021


Final week to submit entries to Mumbrella Publish Awards 2021
July 5, 2021 8:27
The awards recognise the best work in consumer, B2B and custom publishing across 29 categories. Spanning editorial, sales, design and business across print and online, the Publish Awards include accolades for teams and individuals and are judged by a large group of senior industry leaders.
This year’s awards include a category to recognise the industry’s best sustained response to COVID-19. In addition, physical copies return to the judging process, paused in 2020 during the height of the COVID-19 pandemic.
Last year Pedestrian Group received three Mumbrella Publish Awards, with Pedestrian.TV receiving Brand of the Year. Pip Media was awarded Publishing Company of the Year – Small and Time Out Australia received Publishing Company of the Year – Large. Medium Rare Content Agency won Designer of the Year, Columnist of the Year, Salesperson/Team of the Year, and Custom Publication ....

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