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"We will not rest till it becomes a Rs 150-200 crore brand": Indrajit Ghosh of Rebel Foods on Wendy's


“We will not rest till it becomes a Rs 150-200 crore brand”: Indrajit Ghosh of Rebel Foods on Wendy’s
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A chat with the VP and global head - marketing communication and design, Rebel Foods.
These testing times have had a different kind of impact on various categories. The food tech and cloud kitchen (or ‘ghost’ kitchen) segments are among those that have witnessed growth.
By definition, a cloud kitchen is a commercial cooking facility that caters only to online orders. As per RedSeer Management Consulting estimates, the number of cloud kitchens in India is expected to grow at a rate of 50-60 per cent. In terms of gross merchandise value (GMV), the cloud kitchen sector in the country is expected to become a $3 billion industry by 2024. ....

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After Wendy's, Rebel Foods Explores More Such Tie-Ups


After Wendy’s, Rebel Foods Explores More Such Tie-Ups
Jul 05 2021, 4:09 PM
July 05 2021, 8:29 AM
July 05 2021, 4:09 PM
Having partnered with American burger chain Wendy’s, online restaurant operator Rebel Foods Pvt. is looking for more tie-ups with international food brands looking to expand through cloud kitchens in India.“I am not at liberty to give their names. But, hopefully, in the next couple of months, you will have another couple of brands operating under our umbrella, maybe in one shape or form,” Ankur Sharma, co-founder and chief busines.
Having partnered with American burger chain Wendy’s, online restaurant operator Rebel Foods Pvt. is looking for more tie-ups with international food brands looking to expand through cloud kitchens in India. ....

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