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Forget fresh flowers – it's all about the 'brown bouquet' now

Forget fresh flowers – it's all about the 'brown bouquet' now
telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.

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telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.

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Would YOU pay £99 for a bunch of dead flowers?

Many of us have picked up all manner of extraordinary habits in the past year growing new spring onions from trimmed ones, fermenting anything and everything, baking banana bread, whether we like it or not (I’m very much in the ‘or not’ camp).
But as a lover of fresh flowers, the trend that surprises me most is the seemingly unstoppable rise of dried blooms, with sales up 115 per cent during our various lockdowns.
At 55, I think I am both too young and too old for this trend.
Sure, in 1978, my Christmas money hot in my hand, I raced to Dressers department store in Darlington to buy Edith Holden’s Country Diary Of An Edwardian Lady. I even had a flower press. ....

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How everlasting blooms threw struggling florists a lifeline over lockdown

Seasonal centrepiece: a suspended floral creation by Kitten Grayson
Credit: Kitten Grayson
Back in March, just as the first lockdown was ushered in, Fiona Haser-Bizony, owner of the Electric Daisy Flower Farm in Somerset, found herself in a similar predicament to scores of growers and floral designers across the country. The wedding and events industry came to an abrupt standstill with almost every booking cancelled.
The flowers, of course, kept on growing. But Fiona was in a more precarious situation than most – just one month previously she had launched a London shop in Hampstead, which was abruptly closed just weeks after it had opened. ....

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