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Alcohol brands Baileys and Hard Fizz flout ABAC rules in Q1
April 9, 2021 2:53
The industry’s alcohol marketing watchdog, the ABAC, has received more than 50 complaints against alcohol advertising and made 24 determinations in the first quarter of 2021.
After a record level of ABAC activity in 2020, there has been a steady number of pre-vetting requests, higher complaint levels and a similar number of determinations when compared with the same quarter last year.
Breaches this quarter related primarily to social media posts, with two relating to packaging, two relating to placement and one relating to a branded giveaway.
Independent producer Delvi Seltzer was one of the brands reprimanded for its Instagram post showing a person floating on a mattress in a pool with open drinks floating near them and a branded pool float drink holder giveaway both deemed to be encouraging drinking while swimming.
All three retired from the World Surf League tour in recent years, but have shrewdly parlayed their prizemoney, endorsements and fame into lucrative investments that have set them up for life. Fanning and Parkinson, along with fellow surfers Bede Durbidge and Josh Kerr, were among a consortium of co-founders of Gold Coast boutique beer company Balter, which was sold late last year to brewing giant CUB in a deal reportedly worth up to $200 million. Both still have their fingers in plenty of pies. Fanning - who lives in a $5 million beachfront mansion at Bilinga with partner Breanna Randall and their baby son Xander - is listed as owning a multimillion-dollar property portfolio including several units in sought-after Rainbow Bay.
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