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Finding the right tone – colours and inks in packaging


Finding the right tone – colours and inks in packaging
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Colour plays a crucial role in the world of packaging. According to findings by the Institute of Color Research, up to 85% of customers’ first impressions of a product on the supermarket shelf are based on colour alone. Colours that stand out on the shelf and also in an e-commerce context can make a real difference in how well a pack performs. But how can this be achieved, especially in a context of increased sustainability demands, and what are the challenges that have to be overcome? Elisabeth Skoda takes a closer look. ....

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Hemp Black: Unique Technologies Derived From A Unique Input


December 10, 2020
Hemp Black’s pocket sleeve concept for cleaning and sanitizing a mobile phone.
Hemp Black is a new company researching and commercializing applications for hemp in textile and industrial products.
By Jim Kaufmann, Contributing Editor
While the advent of legalized hemp in the United States has brought much attention to the use of cannabinoids in medicinal and homeopathic applications
TW, this issue), Greensboro, N.C.-based Hemp Black Inc. is exploring alternative routes for hemp including products featuring hemp derivatives targeted towards performance-driven technical and industrial applications. A business unit of Ecofibre an Australia-based industrial hemp company with U.S. headquarters in Georgetown, Ky. Hemp Black is the offspring of Ecofibre’s initial research collaborations with Thomas Jefferson University ....

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