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What chocolate can teach us about changing consumer behavior


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Consumers change behavior when their minds are directed, their hearts motivated and the path to change is clear and easy to follow. Behavior change experts find that all three conditions must be met for difficult changes, such as changing habitual shopping patterns and switching brand loyalty.
Chocolate makes an interesting case study because it has emotional appeal, growing consumer demand and it’s a huge global business. Chocolate resonates with consumers because it is associated with romance, holidays, rewards for good behavior and stress-eating. The global chocolate market is forecast to reach over $139 billion by 2024, with a compound annual growth rate of 4.5 percent from 2019 to 2024. Market trends show that the antioxidant properties of dark chocolate drive demand. Benefits to cardiovascular health associated with milk chocolate are expected to strengthen that demand. ....

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CSRWire - RBA Releases Responsible Recruitment Due Diligence Toolkit


RBA Releases Responsible Recruitment Due Diligence Toolkit
Published 01-12-21
Submitted by Responsible Business Alliance
ALEXANDRIA, Va., January 12, 2021 /CSRwire/ – The Responsible Business Alliance (RBA) today announced the release of its Responsible Recruitment Due Diligence Toolkit to further support members of the RBA and its Responsible Labor Initiative (RLI), as well as their supply chain partners, with practical guidance and tools to prevent forced labor in their supply chains. This toolkit is focused on building the capacity of workplaces to actively engage and monitor their labor recruitment partners, which is a critical component of credible due diligence in this area.
The framework used in the Toolkit is adopted from the Organisation for Economic Co-operation and Development’s (OECD) Due Diligence Guidance for Responsible Business Conduct. Each chapter in the Toolkit provides detailed recommendations and instructions for successful implementation ....

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