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Reshaping digital advice into a consumer service
Advancements in AI and machine learning have ushered in several remarkable innovations in digital advice.
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Though we are yet to see a fully-fledged B2C digital platform that provides holistic financial advice in Australia, UK-based start-up Multiply AI has already proven that fully automated financial advice can be delivered in a regulated environment. With over 8,000 users, it boasts the world’s first fully automated, AI-assisted digital advice platform.
Interestingly, after two years since its inception, Multiply AI could only tap into 0.17 per cent of the UK’s massive £5 billion ($7.79 billion) advice market. Weighing up their current adoption rate with EY’s 2019 Global Fintech adoption index, it will take Multiply AI over a decade to capture at least 3 per cent of their target market. It is in fact a similar story for many such fintech start-ups around the world who are destined to deliver holistic ....

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