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Transsion’s Tecno became the continent’s biggest smartphone shipper in 2020.
The likes of Itel, Xiaomi, and Oppo also grew their market share portions.
Samsung may be the biggest smartphone maker globally, but this isn’t the case in Africa. According to a new report from research firm Counterpoint, the dominant Korean smartphone maker was bested by little known Chinese brand Tecno in 2020.
Per Counterpoint’s data, Transsion-owned Tecno was responsible for 18% of the total smartphone shipments in Africa last year. The research firm attributes Tecno’s rise to a strong second half of the year and its affordable smartphone portfolio. In contrast, Samsung could muster just 15% as it reportedly faced “supply chain disruptions” in the early half of 2020. Samsung isn’t the only big smartphone name coming under pressure in Africa. ....

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