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It is a new offering in the premium Roast and Ground coffee segment. Other than the brand website, it will be available on leading e-commerce channels and will be scaled up with selective listing in gourmet stores
TCPL President (Packaged Beverages) for India and South Asia Puneet Das said, "Our goal is to influence India s coffee culture by introducing high-quality Arabica coffee beans and make it the go-to choice for the well-travelled global Indian." Sonnets is sourced from Tata Coffee s plantations in South India.
Read more about Tata Consumer Products steps up coffee play with premium offerings on Business Standard. The company has rolled out a premium range of customised coffee under Sonnets brand, eyeing the Rs 100 crore artisanal coffee market