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Using the 'buy local' consumer demand to build a business

The 2021
Colmar Brunton Better Futures Report found 64 per cent of Kiwis want to buy locally produced and grown products rather than imported ones. This was particularly evident over the Christmas period with significant demand for gift boxes from both consumers and corporate customers – we expect this trend to continue, he says.
Anthony Browne, Founder of Brothers Beer, says being local is particularly important when it comes to beer.
Being local means freshness and flavour, as well as a small footprint. Having our brewery in the sleepy neighbourhood of Mount Eden and our beer in local brew bars means we are continuously interacting with our consumers. ....

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Here come the 'fat bombs': How what we eat could change in 2021

Remember when everyone was going paleo? It was all the rage for a while; as far back as 2011 the paleo diet featured in food trend predictions.
Paleo mania peaked around 2016, according to Google Trends, and has been on a slow decline ever since. Now, the online Countdown store holds just seven paleo-friendly” products.
Searching now for “keto” – the low-carb, high-fat ketogenic diet – on the other hand, will turn up seventeen, and New World’s online shop shows 13 products with “keto” claims front and centre.
Google Trends shows steady interest in this diet over the past year, with an uptick post new year. Food trends come and go, and right now, keto is trending. ....

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