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VDH Spends $1.7 Million on Ads in March and April


Jahd Khalil reports
“Advertising will continue to increase to help Virginians understand how to schedule an appointment and to encourage those who have not yet scheduled their shot,” Brookie Crawford, a spokesperson for the department ,wrote in an email.
In March the entire month’s spend was $531,509. Slightly more than half, $277,113, was spent on the Vaccinate Virginia campaign launch, and the rest on a statewide COVID-19 campaign with vaccination messaging.
In April VDH spent $678,030 as of April 21st, a marked increase from March. The department spent $402,016 on the Virginia Vaccinate campaign, and also spent $131,421 targeting young adults.
June West, a professor at University of Virginia’s business school said the first focus of any campaign is the message, and the second is the audience. ....

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