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Positive spin: How the PR industry is surviving lockdown Positive spin: How the PR industry is surviving lockdown How have the recent lockdowns in various parts of Australia and the continued Greater Sydney lockdown affected the PR industry? As an industry that usually thrives on face-to-face business, Mumbrella asks a variety of PR leaders just how they are approaching the situation and what it means for the future of the industry and their businesses. July 30, 2021 9:33 Coote What has been most apparent with the lockdown version two has been the human element. During the first lockdown the new remote work rhythms created a sense of novelty that got us through a tough time. Second time round, that novelty is now gone and our focus is on daily progress towards positive attitudes and forward progress with our clients. One initiative we have introduced is a fortnightly lunch and learn that we run for our team and our 50 odd clients across the group. ....
The Mint Partners announces five new client wins March 8, 2021 2:24 Communications agency The Mint Partners has announced five new client partners, including Dexus and Sonoma. The announcement: The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. The MINT Partners new brand line-up includes: Dexus, Simone Pérèle, Cbus Property, Hill Street and Sonoma. Brett Galvin, Founder and Co-Director of The Mint Partners said, “We are delighted to welcome a range of leading brands to The Mint Partners portfolio enabling us to hit the ground running in 2021. Despite the challenges every industry faced in 2020, we continued to support and achieve results fo ....