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Top 5 most-read stories on SummitDaily.com, week of Jan. 17

Photo from Rocky Mountain National Park
Editor’s note: Stories in this list received the most page views on SummitDaily.com for the past week.
With more than 27 square miles of Rocky Mountain National Park burned on the western side alone, recovery efforts for the iconic landmark will be extensive.
Chief of Resource Stewardship Koren Nydick outlined the park’s plan for emergency stabilization and burned area rehabilitation to Grand County commissioners on Tuesday, Jan. 12. The plan covered impacts like trail and road management, vegetation and wildlife, watershed concerns and cultural resources.
The East Troublesome Fire burned 31 miles of trails on the western side of the Rocky, known as the Colorado River District or Grand Lake’s backyard. Eighteen campsites and 13.5 miles worth of roads were also in the burn area. ....

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Breckenridge looks to reevaluate tourism after COVID-19, likely with fewer events

Photo by Liz Copan / Summit Daily archives
Breckenridge Town Council and Breckenridge Tourism Office officials said Tuesday that they intend to reassess the town’s events after the pandemic, undertaking a renewed focus on what tourism office President Lucy Kay described as “responsible tourism.”
“The goal that we’ll have and it’s consistent with other more progressive (destination-marketing organizations) is looking for ways we can target guests whose value sets align with ours,” Kay said Tuesday. “… Figure out who are people who think about the environment, who think about other people, who think about the world in a similar way to us, and try to invite those people in first.” ....

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Lodging cancellations continue for holiday bookings

Editor’s note: This story has been updated to include more recent lodging occupancy data.
Predictions for lodging occupancy from Christmas to New Year’s, which is typically one of the biggest booking periods of the year, vary as cancellations and last-minute bookings continue.
While some lodging establishments have good news ahead of the holidays by being able to open in-person dining services through the state’s five-star program, limiting bookings to one household has become a major hindrance for the industry.
At a community update meeting Monday, Dec. 21, Breckenridge Tourism Office CEO and President Lucy Kay said lodging was running around 85% occupancy last weekend. Kay cited a Nov. 30 report from DestiMetrics that forecast lodging occupancy to be in the 90% to 95% range from Dec. 26 to Jan. 1. However, she said forecasts are changing rapidly as people book and cancel at the last minute. ....

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Breckenridge Tourism Office explains how its marketing correlates with the state COVID-19 dial

Photo by Liz Copan / Summit Daily archives
As a major travel destination attracting millions of visitors each year, Breckenridge is typically marketed by the Breckenridge Tourism Office as a year-round vacation experience. However, amid the coronavirus pandemic, marketing has been dialed back and even eliminated depending on the state of the virus in Summit County.
The tourism office gave an overview of its marketing strategies for the next six months at its community update Thursday, Dec. 10, including various levels of outreach depending on Summit County’s position on the state’s COVID-19 dial.
“The (Breckenridge Tourism Office) and the resort, we are clearly squarely anchored in today’s immediate term safety messaging,” tourism office CEO and President Lucy Kay said at the meeting. “At the same time, we also have to keep an eye and one foot in the six-months-from-now camp because we know people are not traveling now especially in the last three weeks t ....

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