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The Man Who Didn't Invent Flamin' Hot Cheetos - American Renaissance

Sam Dean, Los Angeles Times, May 16, 2021
For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up.
It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.
Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the ranks and became an icon. ....

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PepsiCo defends former executive amid Flamin' Hot Cheetos' origin story controversy

PepsiCo defends former executive amid Flamin' Hot Cheetos' origin story controversy
yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.

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The flamin' hot controversy around the Cheetos origin story

Article content
Fuelled by the redder than red dust of Flamin’ Hot Cheetos, a Frito-Lay janitor rose through the ranks to become a high-powered executive. So goes the against-all-odds story of Richard Montañez, self-proclaimed creator of the wildly popular spicy snack.
“The Godfather of Hispanic Marketing” has been telling this tale since 2007. About how, after working the graveyard janitor shift at the Frito-Lay plant in Rancho Cucamonga, Calif., he took home a bag full of plain Cheetos. Inspired by elote vendors, he used his wife Judy’s recipe for chili sauce to season them. “After an intense process of experimenting and testing” in his kitchen, Flamin’ Hot was born. ....

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Flamin' hot controversy around Cheetos origin story

Article content
Fuelled by the redder than red dust of Flamin’ Hot Cheetos, a Frito-Lay janitor rose through the ranks to become a high-powered executive. So goes the against-all-odds story of Richard Montañez, self-proclaimed creator of the wildly popular spicy snack.
“The Godfather of Hispanic Marketing” has been telling this tale since 2007. About how, after working the graveyard janitor shift at the Frito-Lay plant in Rancho Cucamonga, Calif., he took home a bag full of plain Cheetos. Inspired by elote vendors, he used his wife Judy’s recipe for chili sauce to season them. “After an intense process of experimenting and testing” in his kitchen, Flamin’ Hot was born. ....

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Frito-Lay disputes former janitor's claim he invented Flamin' Hot Cheetos

Frito-Lay disputes former janitor s claim he invented Flamin Hot Cheetos
TODAY
5 hrs ago
© Provided by TODAY
The man who claimed to have invented Flamin Hot Cheetos is finding himself in hot water this week after a new investigative report from the Los Angeles Times claims that he had no part in creating the popular snack.
It s the ultimate rags-to-riches story: Richard Montañez got his start as a janitor at Frito-Lay s Rancho Cucamonga plant and worked his way up to the executive team before retiring in 2019 (all true). Montañez, who claims to have invented Flamin Hot Cheetos in the 1970s, has become a popular motivational speaker and is set to release his second memoir, Flamin Hot: The Incredible True Story of One Man s Rise from Janitor to Top Executive, in June. Eva Longoria is also set to direct a film based on his life with Searchlight Pictures this summer. ....

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