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YouTube Puts $100 Million Into Creator Fund to Rival TikTok


YouTube Puts $100 Million Into Creator Fund to Rival TikTok
Mark Bergen, Bloomberg News
(Bloomberg) YouTube said it’s starting a $100 million fund for creators of video Shorts, the company’s feature that rivals TikTok. In a departure for the online video giant, creators will be paid based on viewership and engagement rather than advertising revenue.
In addition, YouTube is opening the fund to any video maker on its site who follows its guidelines, not just those eligible for the advertising program, the company said Tuesday in a blog post.
The fund for Shorts creators is the latest entry in a social media bidding war for online personalities spurred by the success of Bytedance Ltd.’s TikTok. Snap Inc. launched a new fund last fall for top performers of its video product. Facebook Inc. has tried to lure stars and copied features from TikTok, and introduced more ads on its shorter videos. ....

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YouTube Pitches Safety Features for Tweens to Join Its Main Site


YouTube Pitches Safety Features for Tweens to Join Its Main Site
Nico Grant and Lucas Shaw, Bloomberg News
Google Inc. s YouTube logo at the company s YouTube Space studio.
, Photographer: Kiyoshi Ota/Bloomberg
(Bloomberg) YouTube unveiled new safety settings to let tweens and teens roam portions of its main website with parental supervision, the company’s latest effort to lure younger viewers with appropriate content.
The world’s largest video site, owned by Alphabet Inc.’s Google, said in a blog post Wednesday that it will launch a test version of the new product in more than 80 countries.
Some parents have complained that YouTube’s Kids app is suitable for young children, but too childish for kids between the age of 8 and 13. The new effort targets this age group. It may also help YouTube keep younger viewers from departing for TikTok, a fast growing rival video service. ....

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