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The McPherson's (ASX:MCP) share price fell 15% today. What happened?

The McPherson's (ASX:MCP) share price fell 15% today. What happened?
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Why the McPherson's (ASX:MCP) share price was crushed today

The
McPherson’s Ltd(ASX: MCP) share price continued its disappointing run and sank lower again on Wednesday.
The beauty products company’s shares dropped 11% to $1.21.
This means the McPherson’s share price is now down 60% over the last 12 months and trading within touching distance of a two-year low.
Why did the McPherson’s share price crash lower today?
Investors were selling McPherson’s shares today following the release of a disappointing half year result.
Management blamed the same weakness in the daigou channel that has been impacting
A2 Milk Company Ltd(ASX: A2M) and
Blackmores Limited(ASX: BKL) for its poor performance. ....

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Why the McPherson's (ASX:MCP) share price is sinking lower again

Why the McPherson’s (ASX:MCP) share price is sinking lower again
James Mickleboro | December 10, 2020 10:11am |
More on:
McPherson’s Ltd (ASX: MCP) share price is dropping lower again on Thursday.
At the time of writing, the health, wellness, and beauty products company’s shares are down 6.5% to $1.17.
This means the McPherson’s share price is now down over 65% from its 52-week high of $3.40.
What did McPherson’s announce?
This morning the company announced that its Chief Executive Officer and Managing Director, Laurie McAllister, has resigned with immediate effect.
This follows a dreadful year for McPherson’s which has seen the company’s performance and share price deteriorate materially. ....

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Why Appen, McPherson's, Northern Star, & PWR shares are dropping lower

In late morning trade the
S&P/ASX 200 Index (ASX: XJO) is on course to end its winning streak. At the time of writing the benchmark index is down 0.4% to 6,700.7 points.
Four shares that have fallen more than most today are listed below. Here’s why they are dropping lower:
The Appen share price has sunk 12% lower to $26.27 following the release of an update. The artificial intelligence services company revealed that COVID-19 has been weighing on its performance and is expected to lead to it falling well short of guidance in FY 2020. It is now forecasting underlying earnings before interest, tax, depreciation and amortisation (EBITDA) of $106 million to $109 million (or $108 million to $111 million when applying the originally assumed exchange rate). This is down from its previous guidance of $125 million to $130 million. ....

Anirban Mahanti , Laurie Mcallister , Appen Ltd , Holdings Ltd , Blackmores Limited , Northern Star Resources Ltd , Mcpherson Ltd , Global Therapeutics , Westar Resources Ltd , Northern Star , Ordinaries Gold , Australian Moonshot , Doc Mahanti , லாரி மக்யாலிஸ்டர் , அப்பெண் லிமிடெட் , ஹோல்டிங்ஸ் லிமிடெட் , பிளாக்மோர்ஸ் வரையறுக்கப்பட்டவை , வடக்கு நட்சத்திரம் வளங்கள் லிமிடெட் , மக்ஃபர்ஸந் லிமிடெட் , உலகளாவிய சிகிச்சை , நட்சத்திரம் வளங்கள் லிமிடெட் , வடக்கு நட்சத்திரம் , ஆஸ்திரேலிய மூன்ஷாட் ,