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Macallan unveils travel retail-exclusive Folio 6

Macallan unveils Folio 6
26th January, 2021 by Nicola Carruthers
The Macallan has expanded its Archival Series with a new whisky that pays tribute to an advertising campaign from 1984.
The Macallan Folio 6 featured an image of the brand’s former chairman Allan Shiach
Folio 6 is the sixth release from The Macallan Archival Series, which celebrates the Scotch brand’s early advertising campaigns. The Archival Series was first released in 2015 to commemorate print, press and film advertising campaigns for The Macallan from the 1970s, 1980s and 1990s.
The latest release highlights a Macallan campaign from 1984, which tells the story of the brand’s chairman at the time, Allan Shiach. The chairman had asked the creative team to deliver a memorable campaign for the brand. ....

United Arab Emirates , United Kingdom , City Of , Allan Shiach , Polly Logan , Dubai International , Archival Series , Macallan Folio , Macallan Archival Series , Red Collection , London Heathrow , Taiwan Taoyuan , ஒன்றுபட்டது அரபு அமீரகங்கள் , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , பாலீ லோகன் , துபாய் சர்வதேச , காப்பகம் தொடர் , மக்யாலந் ஃபோலியோ , மக்யாலந் காப்பகம் தொடர் , சிவப்பு சேகரிப்பு , லண்டன் ஹீத்ரோ ,

The Macallan reveals next instalment to Folio range

The Macallan reveals next instalment to Folio range
Folio 6 will be exclusively available in Dubai Airport, London Heathrow and Taiwan Taoyuan
The Macallan has unveiled
The Macallan Archival Series added to the
Folio collection.
Chairman of The Macallan, Allan Shiach.
Shiach tasked his creative advisors with delivering a “memorable campaign” for the brand; the image they created depicts the Chairman doing a sword-dance over a crossed brush and pen, and appears to illustrate the gauntlet he had thrown down to them.
Featuring a headline which included the words, “ever keen to keep his Publicity Advisers on their toes”, the advert ends with the simple strapline of: “The Macallan. The Malt.” ....

United Arab Emirates , Allan Shiach , Macallan Archival Series , Publicity Advisers , Red Collection , Archival Series , River Spey , Macallan Boutiques , London Heathrow , Taiwan Taoyuan , ஒன்றுபட்டது அரபு அமீரகங்கள் , மக்யாலந் காப்பகம் தொடர் , சிவப்பு சேகரிப்பு , காப்பகம் தொடர் , நதி உளவு , மக்யாலந் பொடிக்குகளில் , லண்டன் ஹீத்ரோ ,