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#MarketingExcellenceAwards spills: How Edrington goes beyond producing great drinks

Edrington, the producer of the iconic scotch whisky The Macallan, has always focused on becoming the world s leading builder of ultra-premium spirit brands. Founded 160 years ago, Edrington said its success stems from a heritage of exceptional people, dedicated to crafting spirit brands of the highest quality. While The Macallan is its central focus, Edrington is also supported by other brands such as Highland Park, The Glenrothes, Naked. Its brand portfolio is completed with The Famous Grouse Blended Scotch Whisky and Brugal rum in the Dominican Republic.
Although Edrington places utmost importance in the quality of its drinks, it also seeks to make a positive contribution to the communities in which consumers live and work in. In fact last year, the scotch and spirits brand launched The Macallan Charity Gala to give back to charity, which saw it clinch a finalist spot in Excellence in Corporate Social Responsibility at ....

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#MarketingExcellenceAwards highlights: Edrington concocts thrilling charity live auction as part of its giving more ethos

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18 December 2020
Edrington produces some of the renowned Scotch whiskies worldwide, from The Macallan to Highland Park, and The Glenrothes. Owned by The Robertson Trust, Scotland s largest independent funder of charitable causes, the company has raised about US$7.4 million in donations since 2012 for charities chosen by employees. Its giving more ethos is not just an add-on to its strategy. Instead, Edrington was created to be a company that makes a positive contribution to the communities in which consumers live and work in. To continue giving back to charity, Edrington Singapore launched The Macallan Charity Gala, which saw it clinch a finalist spot in Excellence in Corporate Social Responsibility at ....

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