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Home Care, Health & Hygiene, Personal Care, Sustainable Consumption Experiences
CINCINNATI ( ) The Procter & Gamble Company (NYSE: PG) today launched its new P&G LifeLab Everyday virtual experience at the first, all-virtual Consumer Electronic Show. This immersive platform, available to virtual CES attendees and members of the public, blends digital exploration with virtual reality to showcase how innovations and technologies inspired by deep consumer understanding can impact the everyday lives of 5 billion people around the world.
“In an era of mass disruption, consumers are increasingly relying on trusted, superior performing products to support their everyday lives,” said Marc Pritchard, P&G Chief Brand Officer. “Our virtual P&G LifeLab Everyday demonstrates how technology fuels innovative products and how we are keeping ahead of this transformation, creating brands that make life a little bit easier, and the future a little bit brighter, each and eve ....

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