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The key to effective communication to promote people getting the COVID-19 vaccines may lie in behavioral economics and consumer behavior theory, experts say.
As the first doses of COVID-19 vaccines roll out, it is still unclear whether enough Americans will get the vaccine to allow the nation to return to normalcy.
Many believe a key part of the equation lies in how effective vaccine communication teams are at convincing the public to get vaccinated.
“The country has made an incredible investment in fast-tracking SARS-CoV-2 vaccines from conception to market, which would make it even more tragic if we fail to curtail the virus simply because Americans are hesitant to be vaccinated,” says Stacy Wood, professor of marketing, executive director of the Consumer Innovation Collaborative at North Carolina State Poole College of Management, and first author of a new paper in the  ....

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