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18th February 2021 RB has unveiled its new ‘Vanish Miracle Revives Colours’ serum, a product that claims to revive the colour of clothes in one wash. The company stated the launch marks a significant shift in the fabric treatment sector by helping people revive treasured items of clothing. The product can remove some of the visible signs of wear on garments, such as fuzz and pilling, and refreshes the colour to “look like new”. The Vanish Miracle serum is the result of new product development and signals a shift in the brand’s approach and positioning. It stated that it wants to help clothes live many lives by boosting re-use and longevity, a driver that will propel all the brand’s future launches. ....