By: Sarah Pittman
AEG Presents has named Scott Holtz to the newly created position of Vice President, Ticketing Strategy for the promoter’s Global Touring and Talent division.
He will “expand ticketing strategy and revenue generation efforts across all ticketing platforms, using the latest technologies to make nimble and strategic real time pricing decisions in an effort to maximize revenue for the division’s touring artists,” according to a July 21 announcement.
Holtz, who has more than 18 years of event ticketing experience on the venue and promoter sides, most recently served as the Vice President of Pricing and Distribution at Live Nation, based out of New York. His resume includes positions at the Arena at Harbor Yard in Bridgeport, Conn.; Mountain Laurel Center for the Performing Arts in Bushkill, Pa.; and Wells Fargo Arena in Philadelphia. He also worked for Princeton University, where he implemented the school’s current c