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Top 5 Remodeling Blog Topics for Your Website to Drive Traffic, Generate Leads


Top 5 Remodeling Blog Topics for Your Website to Drive Traffic, Generate Leads
Marcus Sheridan, sales expert and author of ’They Ask, You Answer,” shares his marketing insights in his keynote on the first day of the NARI Conference.
Annie Cebulski |
April 28, 2021
Having a great website isn’t enough if no potential clients can find it. Many people talk about how important SEO (Search Engine Optimization) is to driving traffic, but specific tips can be hard to find. That is what made Marcus Sheridan, sales expert and author of ’They Ask, You Answer,” stand out on the first day of NARI s Spring Conference. Instead of speaking in SEO platitudes, this pool installation pro gave remodelers a plan.  ....

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The Evolving Retail Culture


Jan 27, 2021
As social distancing brings new boaters to the industry in droves, retailers are finding new ways to connect
Mike Hernandez bought his first boat, a 22-footer, at Mount Dora Boating Center & Marina in central Florida, and is now having the time of his life with his family. He says that buying his first boat fulfilled a lifelong dream, and that he’s been treated with refreshing honesty.
Maine-based Clark Marine salvaged leads from prepandemic boat shows by using video to communicate with customers.
“Every time they’ve come out, they’ve had new questions, and we’ve helped them through that,” says Mount Dora owner Joe Lewis. “He owns a bakery service, and right now he’s so enamored of the experience and service he’s had with us, he will personally bring in bagels and muffins and cakes and stuff.” ....

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11 Stats That Make a Case for Landing Pages


11 Stats That Make a Case for Landing Pages
A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them. ....

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Dealer Week, Day 3: Don't Become Blackberry - Trade Only Today


Dealer Week, Day 3: Don’t Become Blackberry
Author:
Dec 11, 2020
Marcus Sheridan walked attendees through how to use VidYard, a free Chrome extension that enables one-to-one videos to be easily recorded and sent.
The companies that get comfortable are the ones that get left behind.
Marcus Sheridan, who presented “How to Become a Video-First Dealer” on Thursday with Sam Danzler during Dealer Week the annual dealer event and expo organized by the Marine Retailers Association of the Americas held virtually this week said it’s dangerous for companies to become complacent.
“We should always have a sense of discomfort,” said Sheridan. “The companies that are comfortable where they are the ones that get left behind. Don’t wait until you’re in pain.” ....

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