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Strong UMG stock debut marks new chapter for the music business, says MIDiA's Mark Mulligan

Strong UMG stock debut marks new chapter for the music business, says MIDiA's Mark Mulligan
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How the music industry weighs streaming's future needs to change, says MIDiA's Mark Mulligan

How the music industry weighs streaming’s future needs to change, says MIDiA’s Mark Mulligan
Growth in music streaming is slowing, but that doesn’t mean that opportunities for expansion don’t exist if Spotify and others know where to find it, says top MIDiA analyst Mark Mulligan.
By
Buoyed by lockdown, streaming enjoyed another strong year in 2020, up 17.1% on 2019 according to MIDiA’s recorded music market shares report. But the revenue slowdown will come in 2021, driven by the maturation of the big music markets (e.g. US, UK, Australia) and the growth of emerging markets. Identifying emerging markets growth as a slowdown factor might sound oxymoronic but the lower ARPU in these markets means that subscriber growth and revenue growth are becoming uncoupled. Look no further than Spotify’s earnings: subscribers were up 25% in 2020 but premium revenue was up just 17%, driven by a premium ARPU decline of -9%. Despite the dampening effect of emerging markets, ....

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