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OAAN, ICL Partner on Audience Measurement for Out-of-home Sub-Sector

Stories by Raheem Akingbolu
As part of measures to enable advertisers solve the challenges associated with offline measurement, the Outdoor Advertising Association of Nigeria (OAAN) and Interaction Channel Limited (ICL), an advertising technology company, have embarked on a strategic collaboration to provide a currency of measurement for the OOH sub-sector in Nigeria, using the innovative ‘Moving Audiences’ platform.
Announcing the partnership in Lagos recently, the two parties disclosed that they will leverage best-in-class global technology, data and tools to drive strategy, planning and buying of Out-of-Home advertising for advertisers and brands.
The Moving Audiences platform comes with devices that analyse people’s outdoor patterns across the country without revealing their personal deatils, combining data with detailed mapping of every outdoor site, including places such as rail stations, shopping malls, airports, roadside, bus stops etc. ....

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Marketing Edge announces inaugural virtual quarterly summit

Marketing Edge announces inaugural virtual quarterly summit
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Determined to further expand the frontiers of advertising & marketing knowledge in the Integrated Marketing Communications (IMC) sector, Marketing Edge, has announced its inaugural quarterly virtual summit.
The quarterly virtual summit themed:“Brand Management Imperatives & Challenges in a Post-Recessionary Economy”, holds virtually on Zoom on Thursday, March, 25, 2021 between 9:00am and 5:00pm.
The summit will feature seasoned and leading industry players, outstanding professionals and titans as they share knowledge and insight on how to navigate the myriads of problems besetting the industry while looking at opportunities in building brands in the present age of the new normal and beyond. ....

South Africa , Jane Egerton , Emmanuel Ajufo , Richard Iweanoge , Bunmi Adeniba , Femi Adelusi , Andrew Hanlon , John Ajayi , Nkiru Olumide Ojo , Tunji Adeyinka , Steve Babaeko , Baba Awopetu , Jude Odia , Edozie Okafor , Ifeoma Dozie , Association Of Digital Marketing Practitioners , Standard Group Johannesburg , Advertiser Association Of Nigeria , Outdoor Advertising Association Of Nigeria , Public Relations Consultants Association Of Nigeria , Marketing Communications , Media Independent Practitioners Association Of Nigeria , Association Of Advertising Agencies Nigeria , Experiential Marketers Association Of Nigeria , Marketing Edge National Stakeholders Summit , Kindly Share This Story ,