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Matrix’s Media Ad Sales Council (MASC) Set to Address Automating the Ad Buy and Sell Process in April Candid Conversation Share Article Matrix has announced that members of the Media Ad Sales Council (MASC), an industry advocacy group founded by the media technology provider, will lead their April Media Ad Sales Summit Candid Conversation focused on ‘Automating the Buy/Sell Manual Transactions and Processes’. “The April Candid Conversation, with our esteemed MASC members and industry leaders, will be demonstrative of the advocacy efforts we have founded and are committed to, and their progression in the industry’s automation evolution,” shared Mark Gorman, CEO, Matrix. ....
Newswire & Press Release / Matrix Launches MASC, New Advocacy Group Supporting the Advancement of Ad Sales Automation and Convergence - Software - Matrix Solutions newswiretoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newswiretoday.com Daily Mail and Mail on Sunday newspapers.
Matrix Launches MASC, New Advocacy Group Supporting the Advancement of Ad Sales Automation and Convergence Share Article The Media Ad Sales Council (MASC), comprised of key leaders in the industry, is committed to accelerating the industry’s progression toward frictionless buy-sell workflows and processes “MASC is a step toward convergence and commitment, whereby we are working together as a collective group to foster ideas and solutions that can help move the needle of the industry as a whole, forward.” Mark Gorman, CEO, Matrix. PITTSBURGH (PRWEB) December 16, 2020 Matrix, the only global ad sales platform built for media, launches the Media Ad Sales Council (MASC) to aid in advancing the media ad sales ecosystem through automation, convergence, and inclusion. The new group, comprised of thought leaders from across the industry and representing different verticals and viewpoints, will ....
Matrix Launches New Ad Sales Automation/Convergence Advocacy Group tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.