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16th February 2021 Canned wine is the next innovation to disrupt the on-the-go wine market as sustainability, health, wellness, and moderation trends are prevailing, according to analytics firm GlobalData. Its beverages analyst Holly Inglis said: “Although wine in a can is a fairly recent concept and still in its infancy, it is a convenient, great single-serve choice when socialising at different consumption occasions. “It’s small, and non-breakable packaging format makes it easily transportable, which is perfect for the growing preference for the e-commerce channel. UK millennials are driving e-commerce demand, with 23% buying more alcoholic products via the online channel since the COVID-19 outbreak.” ....
Wine in a tin gets a makeover Kiss of Wine is one of a number of brands looking to give canned wine an upmarket refresh. It has partnered with four ‘small batch’ European winemakers that apparently supply wines to top-end restaurants to create a collection of two red, four white and two rosé wines. The usual suspects are present and correct - including a rosé from Provence and a Sauvignon Blanc from the Loire - but there are some less obvious choices too, including a wine made with the Barolo grape Nebbiolo (one wonders what more traditionally minded Italian vignerons would have to say about what is generally regarded as the country’s finest and most long-lived red variety being served up in a can). Founded to “promote drinking wine in smaller quantities and avoiding waste”, Kiss of Wine offers its products directly to consumers online but is also on the hunt for restaurant listings. ....