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Anita Nayyar joins Patanjali Ayurveda as COO adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Patanjali Ayurved onboards Anita Nayyar as COO - media & communications indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
Hardee's uses Snapchat to upgrade its brand image tradearabia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tradearabia.com Daily Mail and Mail on Sunday newspapers.
Reach of TV is far ahead in Bengal as compared to any other mediums 01 Jul, 2021 - 08:29 AM IST | By Gargi Sarkar KOLKATA: Behemoths like Hindustan Unilever, Godrej, Procter & Gamble, and others of their ilk, may be lording it over product categories nationally, but in regional markets, they more often than not come up against sprightly, nimble, scrappy local players who give them more than a run for their money. Not only for space in shop shelves but even as far as media spends on TV, print and digital are concerned. The scenario is no different in west Bengal. The sentiment and proclivity of local entrepreneur-led brands to use TV as a communication medium and brand builder was the topic of discussion in a virtual session ‘New Bastions of Growth’ at indiantelevision.com’s Tele-wise Bangla- the Power of Television summit. Prestige Ice Creams (owner of Rollick) managing director Gaurav Khemani, Ajanta Shoe, managing director Sagnik B ....
The summit will begin at 3 pm on 29 June. 28 Jun, 2021 - 07:58 AM IST | By indiantelevision.com Team KOLKATA: Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers in the Bengali entertainment industry, followed by Sony, Viacom18, and Sun TV. Over the years, the market has grown to be one of the most important ones for those planning to expand their national footprint. The increase of original content, viewership, and advertisers also led the industry to turn its eyes towards the market. Several local brands, pan-India advertisers also began investing in the market. Even amid the pandemic, Bengali GEC and Bengali News continued to contribute three per cent of total volumes each in 2020. Regional growth is here to stay, at least for some time now. ....