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How to Achieve Success In the Promo Industry in 2021


Aggressively prospect and build relationships to thrive in 2021.
Hustle with purpose. If anything, that sums up the approach promo sales professionals must take to generate success in 2021. From digging into recent sales numbers to uncovering hidden opportunities to stepping up intelligent, focused prospecting, distributors are going to need to put themselves out there with renewed vigor. Trust us – the effort will pay off.
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Forecast Strategically
Dive deep into customer sales reports from the last 12 months with a mind for trend spotting and projecting what each client might spend in 2021. “Going through the annual forecasting exercise, we often spot trends with certain customers or industries, which gives us motivation and something to build a plan around for the new year,” says Joseph Sommer, president of New York City-based distributor Whitestone Branding (asi/359741). He adds: “Because of the rapid change last year, you probably had customers who you ....

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Local businesses receive $1,000 grants as part of 'Won't Blow Over' campaign


By Lethbridge Herald on December 16, 2020.
The Lethbridge Chamber of Commerce, Fully Promoted and Inspire Marketing and Media recently presented five local Lethbridge businesses with $1,000 grants which were funded through T-shirt sales, as apart of the “Won’t Blow Over” campaign.
The businesses were selected for having displayed resiliency, grit, and determination through COVID-19.
The five selected recipients included: Comfort Heat & AC Ltd.; DŽcor Out The Door; Legend Production Films; Go to Girl Solutions; and Lethbridge Gymnastics Academy.
“Despite facing unparallelled uncertainty and disruption, the selected businesses demonstrate powerful stories of resilience within our business community,” said Cyndi Vos, CEO, Lethbridge Chamber of Commerce, in a news release. “Although there are many challenges ahead, this campaign was an important opportunity to celebrate Lethbridge’s entrepreneurial spirit. I would like to thank all of those who purch ....

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