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Browny interrupts family breakfast in new Dairy Australia campaign July 28, 2021 8:52 Dairy Australia has launched its latest campaign via Elmwood, fronted by ex-AFL player Jonathon ‘Browny’ Brown. The campaign is a continuation of the “Buy. Support. Enjoy Aussie Dairy” brand platform, centred on the “Enjoy” phase. The 30-second spot sees Brown popping into various places where dairy products are used, such as at a family breakfast, brunch with friends, protein shakes at the gym, and baking. It ends with Brown stating: “So if dairy matters to you, choose Aussie dairy”. Paul Greskie, creative director at Elmwood, said: “Having a much-loved and down-to-earth character like Browny as our front man made delivering that message easy – whether it was about explaining how ‘multi-talented’ dairy can help you get enough protein (from a nourishing shake) to build big biceps, or provide you with a sweet distraction (in the form of a bowl of ice-cr ....
Coinbase spotlights Australiaâs blockchain brain drain Save Share Regulatory uncertainty about digital assets in Australia is forcing crypto entrepreneurs to depart for jurisdictions â such as Britain, Germany and Singapore â with more supportive policies on technologies that power bitcoin and other cryptocurrencies. As Coinbaseâs blockbuster US listing draws global investor attention to bitcoin and the decentralised blockchain technology that facilitates it, crypto investors and advisers in Australia are warning of a blockchain brain drain and urging the government to plug it. The Senate select committee on fintech is preparing to create a digital asset plan for Australia to tackle regulatory haziness and the lack of guidance from the Australian Securities and Investments Commission and Australian Taxation Office on how digital assets will be treated. ....