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Mail-in ballots are changing Pennsylvania elections. Candidates are starting to adapt


Mail-in ballots are changing Pennsylvania elections. Candidates are starting to adapt
Tom Shortell, The Morning Call
© Stephanie Sigafoos/The Morning Call
Mail-in ballots are changing how politicians get their message to voters. Candidates need to get their mailers and ads out sooner or risk reaching voters after they ve cast their ballot.
While bogus claims and conspiracy theories about mail-in ballots have grabbed headlines, Pennsylvania’s new voting system has quietly changed the way candidates try to connect with voters.
Political strategists say the ballots allow voters to better participate in elections, but they also complicate the established methods of running a campaign. Because voters can now cast their vote weeks ahead of the official Election Day, political hopefuls need to raise money earlier to pay for mailers and commercials to reach the public sooner. ....

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