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Impero's Michael Scantlebury on brand fame, hard seltzer and AR portals

Michael Scantlebury, Creative Director and Founder of creative agency, Impero chats about advertising for alcohol brands, brand fame in ecommerce, and immersive brand experiences. ....

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Kids lay down sick rhymes in George at Asda's back to school campaign

Kids lay down sick rhymes in George at Asda's back to school campaign
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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Impero Opens the Doors to 'The Crave Club' for Fibre One

Impero Opens the Doors to 'The Crave Club' for Fibre One
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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How tech is shaping luxury fashion and beauty

How tech is shaping luxury fashion and beauty brands
The pandemic has led luxury fashion and beauty brands to finally seize on the opportunities of creative technology. We look at how the accessibility of tech aligns with the exclusivity of luxury, and what it all means for the return of physical stores
12/04/2021
7:30 am
In the not too distant past, the role of technology in the luxury fashion and beauty space, as far as brand experiences go, would have been fairly limited. Yet as a result of the pandemic, the playing field has changed considerably. “We’ve seen London Fashion Week go digital, we’ve seen Burberry on Twitch, we’ve seen Gucci do their spring/summer last year all online and so on, all through quite immersive brand experiences,” says Michael Scantlebury, founder and creative director of creative agency Impero. ....

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Understanding on-farm weather: Does data hold the key?

Understanding on-farm weather: Does data hold the key?
farminguk.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from farminguk.com Daily Mail and Mail on Sunday newspapers.

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