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Brand Film Awards U S : Craft - MM&M - MM+M - Medical Marketing and Media

Colorful graphics, energetic animated sequences and live film are interspersed in Zendesk’s  Golden Age Karate, directed by Sindha Agha. The film recounts how Jeff Wall first began to develop his passion for karate at age 6; he’d be inducted into the USA Martial Arts Hall of Fame at age 10. However, it is his decision to teach karate to senior citizens that makes Wall’s story compelling and connects his biography to Zendesk.  Wall first takes his karate skills to a nursing home after spending many weekends with his grandmother. Imagining that other seniors may be longing social and physical outlets just as she was, Wall soon discovers through his senior students that one is never too old to kick butt. The film was produced for $125,000 and is part of a Zendesk series on “Stories about helpful people,” fitting for a company that is encouraging its employees and customers to reimagine consumer support and what it looks like. 

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