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Augmented Reality Pushes the Boundaries of Entertainment
- FinancialBuzz.com News Commentary
NEW YORK, April 1, 2021 /PRNewswire/ Augmented reality is becoming a more prominent technology in the social media sector. After Snapchat pioneered it, Facebook, Instagram, Pinterest and TikTok have launched their own lenses, filters and effects. In the process, AR has shown its value not only for branding and entertainment, but also for commerce. A few recent developments from the social media world include Facebook s roll out of AR advertising, and Instagram adding try-on features. According to a report by eMarketer, the shutdown of many retail stores spurred some marketers to invest more in AR as a way to offer virtual try-on and other experiences typically only available in-store. Several social media properties now enable try-on within their apps. Scienjoy Holding Corporation (NASDAQ: SJ), Microsoft Corporation (NASDAQ: MSFT), MicroVision, Inc. (NASDAQ: MVIS), Unity Software ....

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