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Allbirds is investing in plant-based leather substitute as it looks to further green its supply chain – TechCrunch


Allbirds is investing in a plant-based leather substitute, plans faux-leather shoe drop in December
The sustainability focused shoe maker Allbirds has taken another step to green its supply chain with a small $2 million investment in a new company called Natural Fiber Welding.
Announced this morning, the investment in Natural Fiber Welding will see Allbirds bring a vegan leather replacement option to customers by December 2021. It’s a natural addition for a company that has always billed itself as focused on environmental impact in other aspects of its apparel manufacturing.
Allbirds these days is far more than a shoe company, and Natural Fiber Welding’s products include a purportedly tougher cotton fiber made using the company’s proprietary processing technology and a plant-based leather substitute. ....

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