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CMOpinion: consumer reform turns 10 - a story about "long johns"

CMOpinion: consumer reform turns 10 – a story about “long johns”
In her regular Mumbrella column, 8-Star Energy CMO Diana Di Cecco reminisces about interesting cases, marketing learnings, and how it traces back to itchy undergarments.
April 15, 2021 9:47
by DIANA DI CECCO
Earlier this year, the Competition and Consumer Act 2010 (CCA) turned ten. Traditionally, a ten-year anniversary is marked with tin to represent durability and flexibility; features the CCA’s reform provided via significant transformation
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Back in 2011, the CCA was renamed from the Trade Practices Act 1974 and introduced the Australian Consumer Law (ACL). At a recent webinar held by the Monash University National Commercial Law Seminar, Australian Competition and Consumer (ACCC) Chair, Rod Sims, described the ACL’s establishment as a “game changer” that enabled regulators to unite on consumer issues in ways not previously embraced. In particular, Sims highlighted the intr ....

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Marking 10 years since transformation of Australian consumer law

Date Time
Marking 10 years since transformation of Australian consumer law
The Competition and Consumer Act 2010, which came into effect on 1 January 2011, was a significant legal and economic reform that heralded a new era in Australian consumer protection by introducing a single national consumer law and civil penalties, ACCC Chair Rod Sims said today.
Mr Sims spoke via webinar at a Monash University National Commercial Law Seminar hosted at the Federal Court in Melbourne to mark the 10th anniversary of the Competition and Consumer Act (CCA), which incorporates the Australian Competition Law (ACL).
“The ACL’s introduction was a game changer that allowed the ACCC and State and Territory regulators to collaborate much more easily on consumer issues,” Mr Sims said. ....

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