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By George Nott2021-02-03T15:40:00+00:00
The first rebranded product, a British pork crackling loin joint, was quietly listed on the Ocado site this week
Ocado is to rebrand its own-label packaging range in the coming months, according to an internal presentation to key staff seen by The Grocer.
The online grocer confirmed the brand overhaul was happening, revealing it would apply to “each and every one of our own-label products”.
Also revealed in the presentation was plans to change driver uniforms in autumn from the current light grey and green jackets to hooded black tops with a purple trim. ....

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