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Now that the temps have turned warm enough for me to once again spend hours in my yard fussing over flowers and ripping out weeds with therapeutic glee, I am back on my audiobook game. The first one of the season was Supermaker by Jaime Schmidt. Schmidt began as a Portlander with a tiny little homemade beauty company hawking natural deodorant in a Little House on the Prairie-style bonnet ðat local farmers marketsâseven years later, she sold it as an international company to Unilever for more than $100 million. Supermaker goes through the whole process from first idea to the major acquisition. As someone who writes about local brands for a living and owns a small business myself, I found the details fascinating, but I have a hunch you donât need those prereqs to feel the same way. ....
Now that the temps have turned warm enough for me to once again spend hours in my yard fussing over flowers and ripping out weeds with therapeutic glee, I am back on my audiobook game. The first one of the season was Supermaker by Jaime Schmidt. Schmidt began as a Portlander with a tiny little homemade beauty company hawking natural deodorant in a Little House on the Prairie-style bonnet ðat local farmers marketsâseven years later, she sold it as an international company to Unilever for more than $100 million. Supermaker goes through the whole process from first idea to the major acquisition. As someone who writes about local brands for a living and owns a small business myself, I found the details fascinating, but I have a hunch you donât need those prereqs to feel the same way. ....