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Details 01 April 2021 RHB Banking Group s CMO Abdul Sani Abdul Murad is no stranger to the marketing scene, having worked in companies such as Unilever and HSBC. Armed with two decades of experience, Sani (pictured) is constantly pushing the boundaries and attempting to humanise the banking industry. Safe to say, Sani has excelled in this aspect by constantly showcasing the challenger spirit in its marketing campaigns and including real individuals and stories in the videos to help humanise RHB in a highly commoditised industry. According to his LinkedIn, Sani said he is most inspired by today s challenge of defining brand s unique purpose, then acting on that purpose to create fluid, meaningful interactions across complex touch-points. His willingness to think out of the box impressed the judges at ....
PETALING JAYA: RHB Banking Group, which saw an 18% drop in its net profit for the financial year (FY) ended 2020, is beefing up its digital capabilities to remain resilient in the face of the Covid-19 pandemic and external headwinds. “Our digital strategy is geared towards addressing the customer journey, delivering a great experience, and moving our digital channels from a transactional focus to engagement as well as acquisition. “This will also involve accelerating the development of digital payment platform solutions, as well as the digital enablement in our regional offices, particularly in Singapore and Cambodia, ” said group managing director Datuk Khairussaleh Ramli. ....