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Browny interrupts family breakfast in new Dairy Australia campaign July 28, 2021 8:52 Dairy Australia has launched its latest campaign via Elmwood, fronted by ex-AFL player Jonathon ‘Browny’ Brown. The campaign is a continuation of the “Buy. Support. Enjoy Aussie Dairy” brand platform, centred on the “Enjoy” phase. The 30-second spot sees Brown popping into various places where dairy products are used, such as at a family breakfast, brunch with friends, protein shakes at the gym, and baking. It ends with Brown stating: “So if dairy matters to you, choose Aussie dairy”. Paul Greskie, creative director at Elmwood, said: “Having a much-loved and down-to-earth character like Browny as our front man made delivering that message easy – whether it was about explaining how ‘multi-talented’ dairy can help you get enough protein (from a nourishing shake) to build big biceps, or provide you with a sweet distraction (in the form of a bowl of ice-cr ....
Brand design consultancy Elmwood Melbourne completed management buyout July 22, 2021 10:00 Brand design consultancy Elmwood has announced it has completed a management buyout from its parent company. The announcement: Rick McEvoy and Kate Richardson, Managing Partners of the Melbourne studio of award-winning brand design consultancy Elmwood, have completed a management buyout from its UK-based parent company. After almost 40 years at the helm, Elmwood’s founder and majority shareholder Jonathan Sands OBE explained that now was an ideal time to hand on the baton. “Elmwood has been my life’s work. Back in 1989, I was also handed a similar opportunity to lead a management buyout [to acquire Elmwood],” Jonathan said. ....
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