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Drug Aware helps kids say 'no' in latest campaign via 303 MullenLowe, Perth

July 11 2021, 1:05 pm | BY Ricki Green | No Comments
Today, 303 MullenLowe releases this new tongue-in-cheek, animated education campaign for the Mental Health Commission’s Drug Aware. The campaign carries a single message to young Australians aged 15-24 years old that 4 out of 5 of them don’t do drugs.

The music-led campaign is based on the premise of the ‘Little White Lies’ that are told as part of life – growing up, and as adults – to get us out of tricky or awkward or embarrassing situations. When it comes to taking drugs, the reveal concludes that despite the white lies young Australians might tell their mates about it to fit in, or ‘be accepted’ the fact is that drug taking is less common than people think, and that contrary to popular belief, the majority of young Australians just don’t do it. ....

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A Trip Down Memory Lane: Favourite Aussie Ads of Yesteryear

Trends and Insight 15 Add to collection
Creatives from Australia take a trip down memory lane as they tell LBB’s Natasha Patel about their favourite campaigns from yesteryear and just what they love so much about them
Nothing says nostalgia more than re-watching a clip on the TV that struck you as so relevant at some point in your youth. And, being in the creative business now seemed as good a time as any to ask a handful of Australian creatives to take us back to their younger days with the adverts that stood out to them then, and still do today. ....

New South Wales , Glenn Dalton , Bruce Baldwin , Natasha Patel , George Burns , Heather Locklear , Anthony Moss , Richard Berney , Jim Curtis , Bart Pawlak , Frank Martelli , Patrycja Lukjanow , Australian Army , Big Pond , Trip Down Memory Lane , Favourite Aussie Ads , Hilux Australia , Not Happy , Series Cricket , C Mon Aussie , C Mon Aussiec , Wunderman Thompson , Great Wall , Nasi Goreng , Army Reserve , Australian Army Reserve ,

WA Department of Health and 303 MullenLowe Champions Conversation Around Sexual Health & Relationships Amidst State-based Rise in STIs

May 4 2021, 10:50 am | BY Ricki Green | No Comments
303 MullenLowe Perth has launched a new brand identity and campaign on behalf of the WA Department of Health, to encourage more open communication about sex, healthy sexual relationships and STIs.

Called ‘HealthySexual’, the campaign, identifies individuals as being ‘HealthySexuals’ if they talk about sex, test for STIs regularly and protect themselves via safe sex practices.
Says Richard Berney, executive creative director at 303 MullenLowe Perth: “‘Sexual representation in media has often done more to separate people than unite. ‘HealthySexual’ is a uniting term for all of us. However you identify, being safe and healthy is what we all want for ourselves and each other.” ....

Smiljka Dimitrijevic , Eloise Cribb , Amber Pitts Hill , Todd Baker , Luke Carter , Stephen Hansen , Johnathan Julius , Maya Hallilovic , Tom Johnson , Ashleigh Glenister , Lisa Bastian , Sarah Deverell , Alby Furfaro , Suzanne Whoston , Richard Berney Bart Pawlak , Wa Health Sexual , Communications Consultant , Production Company , Creative Agency , Western Australians , Lowe Perth , Sexual Health , Blood Borne Virus , Director Communicable Disease Control Directorate , Creative Director , Richard Berney ,

WA health launch new pregnancy guidance campaign via 303 MullenLowe Perth

WA health launch new pregnancy guidance campaign via 303 MullenLowe Perth
January 14, 2021 10:18
New campaign Alcohol. Think Again. is warning of the dangers of drinking alcohol during pregnancy by demonstrating the inability of the placenta to filter alcohol with red wine poured straight from the glass into a transparent model of a baby.
The key message being conveyed is ‘any amount a mother drinks, the baby drinks’. When a mother drinks alcohol it results in the baby carrying the same blood alcohol level, which can have detrimental effects on its development.
The campaign was created by 303 MullenLowe Perth, which was appointed by the Cancer Council WA in October to provide creative services for Western Australian Mental Health Commission’s (MHC) programs Alcohol. Think Again, Drug Aware and Strong Spirit Strong Mind. ....

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Cancer Council WA asks people to 'party smarter' this festival season

December 17, 2020 9:24
Drug Aware is hoping to educate young Western Australians about the potential harms of MDMA use, in a targeted, animated campaign.
It is estimated that two-thirds of summer festival attendees use MDMA. Instead of telling festival-goers to say ‘no’ to the use of MDMA and other popular party drug, the campaign takes a different tack by encouraging people to ‘party smarter’.
The campaign launch coincides with ‘Leavers Week’, and is targeting young people through online video, social media and audio. Tactical out-of-home will also support the campaign at festivals and event venues.
Hannah Samsa, manager of public education and health promotion at Mental Health Commission, said: “We know that the potential harms of drug use – including MDMA -are a result of an interaction between the person, drug and environment. ....

Jonathan Julius , Hannah Samsa , Stephen Hansen , Kristen King , Richard Berney , John Linton , Andrew Buckley , Ian Berney , Sharnae Zanotti , Tim Merks , Danica Keric , Julia Stafford , Maya Halilovic , Cancer Council Western Australia , Australian Mental Health Commission , Health Promotion , Mental Health Commission , Production Company , Cancer Council , Research Coordinator , Drug Aware , Western Australians , Leavers Week , Lowe Perth , Western Australian Mental Health Commission , Think Again ,