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Becca Cosmetics: Why lockdown is bad news for make-up brands


Becca Cosmetics: Why lockdown is bad news for make-up brands
By Annabel Rackham
image copyrightGetty Images
Are your make-up brushes laying unused in a corner? Is your favourite eye shadow palette gathering dust in a drawer?
There s certainly not much appetite for going full glam at the moment - and it s having a major effect on the beauty industry.
We ve already seen what the pandemic has done to fashion retail - with several shops disappearing from our high streets forever.
Now Becca Cosmetics has become the first major beauty casualty of the pandemic, with the Australian company announcing it is shutting down after 20 years. ....

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Goodbye Becca Cosmetics – thank you for the glow


‘The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses,’ the brand wrote.
‘At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021.’
Founded in Perth in 2001, the Aussie brand was the brainchild of makeup artist Rebecca Morrice Williams – beginning with a foundation, and growing to include some of the best highlighters, tinted moisturisers and primers around. ....

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Hold your Champagne Pop tight because Becca has announced it's closing down


Hold your Champagne Pop tight because Becca has announced it s closing down
The brand have cited Covid as a reason for the decision
Feb 24, 2021
In news that will break many makeup hearts (including ours), Becca has announced that it s closing their brand in September 2021.
Yes, the creator of your all time favourite highlighters is going to be no more and we can t quite believe it.
The brand made the statement on their Instagram page today, citing Covid as one of the reasons the business can no longer continue.
The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021. ....

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