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Small businesses crave support to embrace new digital economy

Small businesses crave support to embrace new digital economy
New research from Small Business Britain and Lloyds Bank Academy found that almost half of small businesses want to upskill their technical know-how
The insights revealed almost two thirds of small businesses want support with marketing and sales as they recover from the pandemic
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Small businesses crave support to embrace new digital economy

This trend appears to have sparked a growing appetite amongst small businesses to develop skills and knowledge in these areas further, particularly when it comes to online capability.
Almost two thirds (60 %) of small businesses want to improve their social media capability and over half (56%) want to enhance their digital marketing, while half (51%) want to improve search engine optimisation and over a third (39%) want to enhance their e-commerce/online sales capability.
“The changes I’ve made to my business in response to covid have been far-reaching and will be long-lasting,” said the owner of Miss Ballooniverse Natalie Haverstock, who quickly had to move her workshops with biodegradable balloons online during the pandemic. ....

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The drive to digital: A golden opportunity to build back better

Elyn Corfield
Writing for The Northern Echo, Elyn Corfield, Lloyds Group Ambassador for the North, argues that collaboration is the key to closing the North-East’s digital divide.
THE impact of the pandemic has affected everyone differently. Listening to voices from across the UK is essential in helping to understand others and appreciate their circumstances, making our workplaces and communities more inclusive.
This was the driving motivation behind The Big Conversation – a three-month series of roundtable discussions bringing together local businesses, politicians, elected mayors and business groups from all regions and nations of the UK.
The insights we gathered painted a vivid picture of the resilience on display from people coping with living in lockdown up and down the country, not least from those across the North-East. ....

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