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Mercedes A class Limousine to draw in first time luxury car buyers


The
Mercedes-Benz A-class Limousine is set to make its market debut in India on March 25, 2021. Essentially replacing the first-gen CLA, the A-class sedan will form the entry point to the luxury brand in the country. “In this segment, we have found there are two types of customers. One is our current luxury customers who want an additional car in the family. And then there is another set of customers who are upgrading into the luxury segment for the first time, and want to own the brand,” said Santosh Iyer, Vice President, Sales and Marketing, Mercedes-Benz India, in an interaction with Autocar India. “As India grows and new wealth comes in, we will find a lot of customers coming into the brand with this car,” he said. ....

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Mercedes A 200 sedan petrol and diesel price, features and review


Some road noise
Entry-level luxury is a tricky business. You have to deliver not just a luxury badge, but the trappings that are associated with it, plus a robustly engineered package with powertrains to match, the latest tech that modern customers expect, and all the while making sure the price doesn’t creep up too high. It’s no wonder that for most luxury car brands, it’s the segments above that end up generating the larger volumes, as buyers often bypass the entry level and stretch for the bigger, better car. With the new
A-class Limousine, Mercedes is targeting not only new aspirants to the brand, but also existing customers who’d like a second, smaller vehicle in their fleet. And while the first generation of the brand’s MFA (Modular Front Architecture) models – A-class and B-class hatchbacks, CLA and GLA – were a reasonable success, Mercedes feels it has perfected the formula with the second generation. So, have they done it? ....

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Sitting in Idle: Pandemic Devastating to Limousine, Charter Bus Services


“If I didn t have my friends and family help me out I would have been out of business four months ago,” Calafiore said.
Just how bad has it been?  Bill’s Limousine Vice President Kenya McCoy-Myers said the business has gone from 20 to 30 rides per day, to very few.
“People assume when they see limos and party buses that it s a party company but the bread and butter of our business is actually our corporate travel, our travel to and from New York City to the major airports into Boston and things of that nature and that s the business that came to a halt in March of 2020,” McCoy-Myers explained. ....

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