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Automotive disruption has been disrupted - but are marketers prepared for what's ahead?


Automotive disruption has been disrupted – but are marketers prepared for what’s ahead?
The Australian automotive industry has been one of the most disrupted by the pandemic. For manufacturers, it s generally been in a positive sense, with sales on the up. But can the momentum continue in a post-pandemic world? Mumbrella s Damian Francis asks the industry experts.
April 7, 2021 9:22
Prior to the pandemic, Australia’s automotive market was in a particularly interesting position. A major crossroad that was likely to send the industry in a completely different direction.
While Mumbrella was running the Automotive Marketing Summit in Sydney and Melbourne, we were able to document this crossroad in a bit more detail. There were a range of speakers involved, from major manufacturers, car share companies, mobility brands, various businesses in and around the growing EV trend and more who were jockeying for relevance and position in real life and on our conference p ....

New South Wales , Sam Mcorist , Mark Harland , Kevin Goult , Kurt Mcguiness , Richard Parker , Star Energy , Destination Group , Volkswagen Group Australia , Automotive Marketing Summit , Car Sharing Providers , Hyundai Australia , Mumbrella Automotive Marketing Virtual Summit , Campaign Review , Diana Di Cecco , Lexus Encore , Frequent Flyer , Smallest Dealership , புதியது தெற்கு வேல்ஸ் , குறி ஹார்‌ல்யாஂட் , ரிச்சர்ட் பார்க்கர் , நட்சத்திரம் ஆற்றல் , இலக்கு குழு , வோக்ஸ்வாகன் குழு ஆஸ்திரேலியா , தானியங்கி சந்தைப்படுத்தல் உச்சிமாநாடு , கார் பகிர்வு வழங்குநர்கள் ,

Lexus UX, NX and RX Crafted Editions released


Lexus UX, NX and RX Crafted Editions released
Lexus UX, NX and RX Crafted Editions released
February 23, 2021
Three Lexus SUVs get special-edition treatment, including the baby UX for the first time
Lexus has released three special-edition SUVs, bringing a host of extras including unique black exterior cosmetics, bigger wheels and the Encore Platinum Owner Benefits program as standard for a few extra thousand dollars.
The first Lexus UX Crafted Edition arrives as a single variant alongside four versions of the updated mid-size Lexus NX Crafted Edition and two versions of the updated large Lexus RX Crafted Edition.
Priced at $55,075 plus on-road costs, the sole Lexus UX Crafted Edition is based on the Lexus UX 200 Luxury + Enhancement Pack 2 variant ($48,175 plus ORCs) of the compact SUV. ....

Western Australia , New South Wales , South Australia , Scott Thompson , Chadstone Shopping Centre , Encore Platinum Owner Benefits , Enhancement Pack , Apple Carplay , Lexus Safety , Android Auto , Crafted Edition , Lexus Encore , Lexus Encore Platinum , Qantas Valet , Lexus Australia , Crafted Editions , மேற்கு ஆஸ்திரேலியா , புதியது தெற்கு வேல்ஸ் , தெற்கு ஆஸ்திரேலியா , ஸ்காட் தாம்சன் , சாட்ஸ்டோன் கடையில் பொருட்கள் வாங்குதல் மையம் , அர்ந்‌கோர் வன்பொன் ஓநர் நன்மைகள் , விரிவாக்கம் ப்யாக் , லெக்ஸஸ் பாதுகாப்பு , அன்றொஇட் ஆட்டோ , வடிவமைக்கப்பட்ட பதிப்பு ,