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linkedin The Campaign Asia team was sharing real-time highlights from Campaign360, taking place online May 4 through 6. This page was presented in liveblog style, with the most recent items being added at the top. You can see the editorial coverage of the conference here. Thursday, May 6 Posted at 1:05 pm Campaign360 has ended. Thank you to all attendees, speakers, sponsors and production staff who made the event possible. We look forward to seeing you for Campaign360 2022 next year hopefully in person. CAPTURING THE SILVER GENERATION Posted at 11.36 am As we see our demographic shift, we’re also seeing that the [silver] generation of users may be a bit different from the typical users that we serve. Our push into Shopee Premium would be able to bring in more branded products, and our push into Shopee Mall to get more brands to come into the platform is also a testament to that. These users are less price-sensitive, but they want ....
Details 26 April 2021 Garnier has launched its Ramadan campaign with the message that One Green Step is all it takes to reverse the effects of climate change . Done in collaboration with M&C Saatchi Indonesia, Garnier s #OneGreenStep campaign is fronted with a one-minute countdown film. The campaign is a part of Garnier s 2025 goals to radically reduce the global impact on the environment, pledging that all its products will be manufactured without the use of non-recycled plastic, and converting all its factories to be carbon neutral. Highlighting the urgency of action towards climate change, the one-minute film shows how swiftly the planet is degenerating and the urgency of action required from everyone to play a part in reversing its ill effects. The film, which is made available on Garnier s YouTube channel, is accompanied with the caption: Did you know that in one minute, Indonesia produces 13 tons of plastic waste? Can you im ....