Ian Hocking News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Jenny Parkes is a mum and special needs teacher but almost four years ago she made the life-changing decisi...

Industry pros discuss the incentives behind the union of Integral Ad Science and Publica, its potential to shape the future of measurement, and challenges to overcome.

linkedin The Campaign Asia team was sharing real-time highlights from Campaign360, taking place online May 4 through 6. This page was presented in liveblog style, with the most recent items being added at the top. You can see the editorial coverage of the conference here. Thursday, May 6 Posted at 1:05 pm Campaign360 has ended. Thank you to all attendees, speakers, sponsors and production staff who made the event possible. We look forward to seeing you for Campaign360 2022 next year—hopefully in person. CAPTURING THE SILVER GENERATION Posted at 11.36 am "As we see our de...

In a bid to help drive efficiencies and return on investment (ROI) for buyers, the South China Morning Post (SCMP) removed its entire inventory from the Open Marketplace (OMP) in Hong Kong, Singapore, Malaysia, Vietnam and the Philippines on Jan 1, 2021, connecting their first-party data and persistent user IDs to programmatic deals (preferred deals and programmatic guaranteed). There is a growing trend for global publishers to shift away from OMP and SCMP is the first in Asia to withdraw and offer a non-OMP solution that benefits advertisers, agencies and brands. But why? Advantages and dis...

Fascist Subjectivity and the Subhuman: An Interview with Critical Psychologist Thomas Teo Thomas Teo is a Professor of Psychology in the Historical, Theoretical, and Critical Studies of Psychology Program at York University, Toronto, Canada. He has spent his 20+ year career challenging the status quo in academic psychology. His unique approach to research has been described as both critical and meta-psychological. He often takes the discipline of psychology itself, including its methods and assumptions, as the target of his analysis. He is currently the co-editor of the Review of General Psy...