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Why attractive and trustworthy Airbnb hosts can charge more
UNSW Business School research shows Airbnb hosts who appear to be more attractive and trustworthy charge up to 5 per cent more than their peers for similar listings.
For online peer-to-peer markets such as Airbnb, where buyers and sellers interact directly, first impressions are critical.
A study has found Airbnb properties with attractive and trustworthy-looking profile pictures attracted more guests and, as a result, hosts charged up to 5 per cent more per night than their peers for very similar apartments.
The study: Understanding the impact of host facial characteristics on Airbnb pricing: Integrating facial image analytics into tourism research, was co-authored by UNSW Business School’s Sam Kirshner, Senior Lecturer in the School of Information Systems and Technology Management, and Professor Stuart J. Barnes, Chair in Marketing at King’s Business School at King’s College in London ....

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