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Trade Winds expands milk beverages product line


Loop News
The launch of Tru-Milk and Tru-Moo took place in March 2021 as a continuation of Trade Winds’ strategy to revolutionise the nutrition and plant-based milk beverage markets.
Trade Winds Citrus Limited has further expanded its product line to include two additional milk beverages: Tru-Milk and Tru-Moo.
These follow the introduction of TruSHAKE and Tru-Almond in November 2020 which saw the company utilising a brand-new manufacturing line valued at US$3 million.  
The launch of Tru-Milk and Tru-Moo took place in March 2021 as a continuation of Trade Winds’ strategy to revolutionise the nutrition and plant-based milk beverage markets.
Marketing Manager, Lauren Mahfood, said” “The feedback on the new dairy products has been exceptional with positive reviews on flavour and affordability. As newcomers to this industry, consumers have welcomed the opportunity to support Jamaican made products and we look forward to maintaining their interest with n ....

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Burger King, Tru Shake join Jamaica Premier League club sponsors


Arlene Martin (left), Acting General Manager, Professional Football Jamaica, and Sabrena McDonald Radcliffe (2nd left), Head of Sales and Marketing at Restaurant Associates Limited signs copies of the club sponsorship agreement for the 2021 season of the redesigned Jamaica Premier League at the Jamaica Pegasus Hotel on Tuesday, January 12, 2021. Oshane Thoms, Brand Manager, Popeyes and Little Caesars Pizza share in the moment.
Despite still awaiting government approval to start the 2021 season, Professional Football Jamaica has secured two additional club sponsors for the Jamaica Premier League. This brings the number of companies that have so far committed to the redesigned competition, to eight. ....

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