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10 lessons in making a rebrand a whole of organisation job


10 lessons in making a rebrand a whole of organisation job
Great Southern Bank s chief customer officer details the key steps in rebranding and finding a fresh purpose for credit union and the data-driven process she s taken
As Great Southern Bank’s chief customer officer, Megan Keleher, put it to
CMO, the task of transitioning the banking provider to a fresh brand and purpose was the biggest change the organisation has faced in its 70-plus year history. Which made it vital every person across the organisation was onside.  
“Brand is everybody’s accountability: This was a whole of organisation change we were undertaking,” she said. “It’s something I am most proud of. If I look back, there were times I wondered if everyone would get onboard as I ran 12 streams of work across marketing, operations, risk, technology and finance. I couldn’t be happier with how it has ended up. I made sure this was not a marketing thing, but a total company change.” ....

Megan Keleher , Greater Southern Bank , Credit Union Australia , Great Southern Bank , Union Australia , Growth Mantra , Southern Bank , Catholic Thrift , Loan Co Op , மேகன் கேளேஹ்ேர் , கடன் தொழிற்சங்கம் ஆஸ்திரேலியா , நன்று தெற்கு வங்கி , தொழிற்சங்கம் ஆஸ்திரேலியா , வளர்ச்சி மந்திரம் , தெற்கு வங்கி ,

Great Southern Bank launches first campaign since rebrand from Credit Union Australia

Great Southern Bank launches first campaign since rebrand from Credit Union Australia
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Great Southern , Bonnie Ross , Toni Higginbotham , Taylor Gooley , Richards Rose , Aaron Mclisky , Karen Gibson , Mark Pearson , Mark Sterne , Natalie Ambrosini , Anna Fawcettdo , Megan Keleher , Jesse James Mcelroy , Mark Sharman , Alistair Donald , Jody Elston , Deborah Woodford , Lauren Sayer , Mitch Gee , Jeremy Shaw , Kristen Sandberg , Paul Lewis , Kirsten Bucceri , Digby Richards , Chris Ernst , Simon Corah ,